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Create 62,500 Ambassadors to Promote Your Business Using the “250 by 250 Rule”
In business, relationships are far more important than the product or service that you’re selling.
Have you thought about (or already started) creating a database list of people with whom you can talk about your business or who could become a referral source for you? Did you find yourself stumped about where to begin, or think to yourself, “maybe you just don’t know enough people”?
In his brilliant book Referral of a Lifetime, Tim Templeton talks about the “250 by 250 Rule” and leveraging relationships to reach more people than you can ever serve in a lifetime. When I was first getting started, my list held somewhat less than 250 people, but I was able to build a healthy list of people who were truly interested in what I am doing and what I have to offer. In fact, my very first newsletter yielded a new client from an unexpected source. The lesson – you just never know.
And that’s the point Templeton is making. The 250 by 250 Rule is a method of digging deep into your contacts list for the people you know now or have ever known (ever!) and creating your broad list. Essentially, he says that it should not be that hard to come up with 250 names if you go back far enough and cast your memory wide enough. And, when you consider that each of your 250 people have their own list of 250 … well there you have it. Conceivably, you could generate access to 62,500 people using the 250 by 250 Rule!